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Comparison

Fresha alternative without commission — your brand, your cash flow

Fresha is aggressive globally and heavily funded (KKR-backed, $80M Series C). But "free + 20% commission" only looks cheap at first — it gets more expensive than any flat fee as you scale. Plus: marketplace lock-in and Fresha branding are brand-building brakes.

EazyBooking is a flat €59 fee, your own brand from day one, direct cash flow via Stripe Connect, DACH compliance.

Direct comparison14-day free trial

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In short: when does what fit?

Fresha is better when …

  • You're at the very beginning (marketplace visibility for first-time customer acquisition)
  • You need POS hardware integration (Fresha has its own devices)
  • You want AI Concierge for phone handling (Fresha feature, EazyBooking has no equivalent)
  • You don't want to build your own marketing engine

EazyBooking is better when …

  • You have a growing repeat-customer base (commission gets more expensive than the flat fee at ~30 bookings/month)
  • You want to build your own brand (your domain from day one, no Fresha branding)
  • You want to keep customer data and email access for re-engagement
  • You want direct cash flow via Stripe instead of marketplace-wallet delay
  • DACH compliance + EU Frankfurt servers are mission-critical

Feature comparison

EazyBooking vs Fresha in detail

Where we're equal, where we're better, where the competitor stays strong. Honest — if something looks off, drop us an email.

1
EazyBooking ahead
16
Tied
0
Fresha ahead

  • Pricing model

    Fresha advertises "free for salons" — but 20% commission on marketplace bookings plus a 2.5% + €0.25 payment fee. At €60 per booking that's ~€12.25 cost per sale = €612 platform cost at just 50 bookings/month.

    EazyBooking
    ✓ Flat €59/month net
    Fresha
    "Free" + commission on marketplace bookings

  • Marketplace visibility

    The Fresha marketplace is one of the strongest beauty marketplaces globally in 2026. If you're just starting out, you benefit — but as repeat customers grow, commission gets expensive.

    EazyBooking
    Your own marketing + SEO + ads
    Fresha
    ✓ 1M+ monthly downloads (strong app reach)

  • Customer data ownership

    EazyBooking
    ✓ Full GDPR ownership, direct email access
    Fresha
    Marketplace lock-in (customer profiles at Fresha)

  • Own domain (book.your-salon.com)

    EazyBooking
    ✓ Included from day one
    Fresha
    Fresha subdomain (book.fresha.com/your-salon)

  • Brand on the booking page

    EazyBooking
    ✓ Your logo, your colors, your domain
    Fresha
    Fresha branding prominent (visible in header + footer)

What sets EazyBooking apart

Four concrete differences that matter

Flat fee gets cheaper than commission fast

Fresha "free + 20% commission" sounds tempting at first. But at 50 bookings × €60 that's €600+ per month to Fresha. With EazyBooking, €59. The flat fee wins from ~30 bookings/month and gets relatively cheaper with every step you scale.

Your brand instead of Fresha branding

Fresha booking pages have Fresha branding in the header + footer. Customers think: "I'm booking via Fresha." With EazyBooking everything runs on book.your-salon.com with your logo — customers think: "I'm booking directly with you." Brand trust only builds with your own identity.

Cash flow direct, not marketplace wallet

Fresha pools customer payments in the Fresha wallet and pays out 2–3 days later. With EazyBooking the money lands via Stripe Connect IMMEDIATELY in your Stripe account. At €4,000 weekly revenue, a 3-day payout lag is already a €1,000+ cash-flow swing.

DACH compliance, not global-first

Fresha is UK-headquartered and globally oriented — DACH-specific compliance (Frankfurt servers, German DPA, German invoicing for PV/PKV reimbursements) isn't their core. EazyBooking is DACH-first from day one.

Frequently asked questions

Switching from Fresha — what you need to know

Is Fresha really free?

For the subscription itself, yes — no monthly flat fee. But Fresha makes money on marketplace commission (typically 20% on marketplace bookings) plus payment fees (2.5% + €0.25). On a marketplace booking of €60 you pay ~€12.25 to Fresha. Direct bookings (without marketplace match) are free of charge — but have less discoverability.

Is switching from Fresha to EazyBooking worth it?

Purely financially, from ~30 bookings/month. At 30 marketplace bookings × €60 you pay ~€367 to Fresha. EazyBooking €59. Plus: marketplace booking customers often go to the cheapest provider; direct booking customers have higher LTV. Migration realistic in 2–4 hours.

Will I lose Fresha marketplace customers when I switch?

Customer profiles stay with Fresha. But you keep your email list and all contact data you captured yourself. With an announcement campaign ("From the 15th we'll only book via our own page") you typically win back 60–75% of your regulars.

Can I run Fresha + EazyBooking in parallel?

Yes, that's the recommended migration path. Fresha keeps marketplace acquisition, EazyBooking runs as your main booking page. After 2–3 months you'll see which channel converts better and decide per customer segment.

What about Fresha AI Concierge?

Fresha shipped an AI layer in 2026 for phone handling + smart messaging. EazyBooking doesn't have an AI story today — but native Smart Recall (28-day reminder) and automated aftercare emails in the base plan at no upcharge.

Which marketplace is better — Fresha or Treatwell?

Depends on the region. Treatwell is more established in DACH beauty, Fresha is stronger globally. Fresha has the AI feature edge, Treatwell better local DACH marketing. If you want either, test both for 1–2 months, then decide by conversion.

What does EazyBooking really cost per month?

€59/month net. 5 staff included. No per-booking commission. No setup fees. No hidden costs. Annual billing gets 17% off (€590/year, 2 months free). Compared to €367–800+/month Fresha commission at moderate volume, it's ROI-positive from month one.

Try free for 14 days

No credit card, no minimum commitment. Right after signup you get a pre-configured booking page with sample services and working opening hours — not after 30 minutes of setup, but in 60 seconds.

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Got a referral code? Add it at signup for 50% off your first month.