Comparison
Phorest alternative from DACH — leaner, German, more affordable
Phorest is the UK market leader with ~9,000 salons (mostly UK/IE/US/AU). Full POS, marketing suite, advanced reports — priced accordingly (€120-230/month) and complex. If you operate in DACH and don't need a POS suite, you pay for features that stay unused.
EazyBooking is booking-only, DACH-first, from €59/month — focused on what you actually need.
No credit card · Cancel anytime · GDPR-compliant
In short: when does what fit?
Phorest is better when …
- You run a multi-location salon with complex reporting needs
- You want POS + booking + marketing + store under one roof
- You're an international salon chain (UK/IE/US)
- Marketing automation (Phorest Boost) is strategically important for re-engagement
EazyBooking is better when …
- You need the DACH market and a German-speaking UI
- You want to save €70-170/month for comparable booking features
- You already have a POS (SumUp, Lightspeed, Square) and don't need a duplicate
- You need Apple calendar sync for your stylists
- You want to stay booking-focused without all-in-one bloat
Feature comparison
EazyBooking vs Phorest in detail
Where we're equal, where we're better, where the competitor stays strong. Honest — if something looks off, drop us an email.
- ✓ €59/month net (5 staff included)€120-230/month (plan-dependent)
Entry price
Phorest plans: ~$129 Lite, ~$199 Standard, ~$249 Premium. EazyBooking €59 — up to €70-170/month cheaper for comparable booking features.
Entry price
Phorest plans: ~$129 Lite, ~$199 Standard, ~$249 Premium. EazyBooking €59 — up to €70-170/month cheaper for comparable booking features.
- EazyBooking
- ✓ €59/month net (5 staff included)
- Phorest
- €120-230/month (plan-dependent)
- ✓ German (native speakers) + 6 more localesEnglish-first, limited DACH support
UI + support language
Phorest's UI is built in English. German translations are inconsistent in places. Support is primarily EN, UK/IRL business hours.
UI + support language
Phorest's UI is built in English. German translations are inconsistent in places. Support is primarily EN, UK/IRL business hours.
- EazyBooking
- ✓ German (native speakers) + 6 more locales
- Phorest
- English-first, limited DACH support
- ✓ Booking-only, leanBooking + POS + marketing + reports + store
Focus
Phorest is all-in-one. If you already have a POS (e.g. SumUp, Lightspeed) or run your own marketing, you pay twice for overlapping features.
Focus
Phorest is all-in-one. If you already have a POS (e.g. SumUp, Lightspeed) or run your own marketing, you pay twice for overlapping features.
- EazyBooking
- ✓ Booking-only, lean
- Phorest
- Booking + POS + marketing + reports + store
- ✓ Frankfurt, DPA on requestDublin (IRL/EU), GDPR-compliant
Server location + GDPR compliance
Server location + GDPR compliance
- EazyBooking
- ✓ Frankfurt, DPA on request
- Phorest
- Dublin (IRL/EU), GDPR-compliant
- ✓ 5 included in the base planTier-dependent — smallest tier covers 1-3 staff
Multi-staff with individual hours
Multi-staff with individual hours
- EazyBooking
- ✓ 5 included in the base plan
- Phorest
- Tier-dependent — smallest tier covers 1-3 staff
What sets EazyBooking apart
Four concrete differences that matter
€70-170/month cheaper for comparable booking features
Phorest starts at ~€120 (Lite), Standard ~€170, Premium ~€230. EazyBooking is €59. Over a year you save €700-2,000 — for comparable booking features. If you don't need POS + store, Phorest is an expensive feature stack.
DACH-first instead of UK/IRL-first
Phorest is headquartered in the UK/IRL, with DACH as a secondary market. The UI is built for English, support runs on UK business hours. EazyBooking is DACH-first from day one — native UI, Frankfurt servers, German-language support.
Apple calendar fully integrated
Phorest's Apple calendar sync is limited (often just ICS subscribe). EazyBooking offers native two-way sync with Apple, Google and Outlook — appointments hit your stylists' iPhones instantly, and private events automatically block booking slots.
Booking-focused without POS bloat
Phorest wants to be your entire salon IT — POS, marketing, store, reports. If you already have a till or want booking as a standalone, you pay for unused features. EazyBooking is booking-only, lean, and slots into your existing tool stack.
Frequently asked questions
Switching from Phorest — what you need to know
Is it worth switching from Phorest to EazyBooking?
If you mainly use Phorest for booking: yes, clearly. On Phorest Lite (~€120) you save €60/month = €720/year. On Standard (~€170) you save around €1,300/year. If you actively use Phorest's POS + marketing suite, switching only pays off when you redistribute those features (separate till, Mailchimp/Brevo for email).
Can I export customer data from Phorest?
Yes. Phorest provides a GDPR export (legally required) — a CSV with all customer data and appointment history. EazyBooking imports that via CSV. A realistic migration takes 2-4 hours including service setup.
What if I use Phorest's POS features?
EazyBooking is booking-only. For POS we recommend SumUp Solo (~€30/month) or Lightspeed Retail. Combined with EazyBooking at €59 you're still at €89-129/month — cheaper than Phorest Standard/Premium, and you get specialised tools instead of an all-in-one compromise.
Does EazyBooking offer a marketing suite?
Not at the depth of Phorest Boost. EazyBooking ships Smart Recall (automatic reminder emails 28 days after an appointment), email templates and a customer database. For complex marketing automation we recommend Brevo (formerly Sendinblue, from €19/month) or Mailchimp alongside.
How quickly can I switch?
EazyBooking setup takes 30 minutes: services, opening hours, staff, custom domain. Data migration from Phorest takes 1-2 hours via CSV. A complete switchover is realistic in half a working day.
How does Apple calendar work with EazyBooking?
Native CalDAV integration — an appointment created in the EazyBooking admin lands instantly on your stylists' iPhones, and a private event on the iPhone automatically blocks the matching booking slot online. Two-way, no ICS-subscribe delay. Plus Google Calendar API + Microsoft Graph for Outlook — all three.
What if I run salons internationally (UK, US)?
EazyBooking is DACH-focused. For pure UK/US salons Phorest is more established. If you're DACH-HQ with a small UK/US offshoot, you can still use EazyBooking — the EN locale covers international customers, but we don't run marketing pushes outside DACH right now.
Try free for 14 days
No credit card, no minimum commitment. Right after signup you get a pre-configured booking page with sample services and working opening hours — not after 30 minutes of setup, but in 60 seconds.
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